中泰影视新合作：阿里巴巴影业集团与T&B环球媒体集团达成战略协议

10月19日，泰国国家旅游局携手中国8家企业，在北京签署泰国旅游“战略合作意向书”，旨在推动中泰两国旅游文化交流发展，推动泰国旅游业产业升级和创新发展。

泰国总 理赛塔·他威信亲临现场并致辞讲话。赛塔·他威信表示，泰国政府高度重视并积极推动中泰两国各领域合作，无论是在经贸、投资、教育领域，还是文化艺术和旅游领域，相信通过多方位的合作将进一步促进两国民心相通，让“中泰一家亲”亲上加亲。

值得瞩目的是，在中泰文化影视交流领域，阿里巴巴影业集团与T&B环球媒体集团达成战略合作协议签署，将在未来共同携手推动两国文化娱乐的交流与发展。

阿里巴巴影业集团，是一家以互联网为核心驱动的娱乐公司，业务覆盖内容生产、宣传发行、院线票务、数据管理及服务、衍生品开发及销售等全产业链。

T&B环球媒体集团是一家总部位于泰国曼谷的综合及360度全产业链的娱乐公司，从艺人经纪、内容创造到IP运营、内容发行、同时涵盖虚拟现实、增强现实、混合现实等沉浸式体验技术等版块。致力于将Web3和旗下的元宇宙品牌Translucia结合，为全球用户打造新型的生活及娱乐方式。

两家集团的战略合作将充分利用双方各自的优势资源、创新力量，向中泰两国人民提供优质的娱乐体验，并推动两国的文化交流，将两国的文化合作推向新的高度。

本次战略合作主要涉及三个领域:首先是AI与虚拟人的合作，阿里影业和T&B将共同打造影视级虚拟人及一系列基于AIGC的产品，力求引领虚拟人和AIGC在内容领域的新潮流；

其次在影视剧发行方面，双方将密切合作，提升中国影视剧在泰国的节目发行、短视频宣发等本地化能力，为两国的观众们带来更多元化、更高质量的影视作品；

第三是IP的商品化合作，双方将利用各自的优势资源，在产品和渠道方面拓展更广阔的市场。

在签约仪式中，阿里大文娱集团首席技术官郑勇，T&B环球媒体集团首席执行官陈汉永博士代表集团双方上台交换了战略合作协议，正式开启了两国影视文化交流合作共创的新征程。

泰王国总 理赛塔·他威信、正大集团资深董事长谢国民、正大集团董事长谢吉人、正大集团总裁谢镕仁、正大集团资深副董事长杨小平、 正大集团首席运营官Pakkhapon Ngamlak，阿里大文娱集团党委书记兼优酷执行总编辑杨伟光、阿里大文娱集团优酷海外业务负责人周鹏、阿里大文娱集团数字人业务负责人王叶、阿里大文娱集团数字人业务项目经理王滢莅临现场，共同出席见证了这次伟大的合作。

值得憧憬与期待的是，阿里巴巴影业集团与T&B环球媒体集团这历史性的战略合作将为中泰两国文化交流带来积极的力量。共创共赢，未来可期！

Press Release: Strategic Cooperation Agreement between

Alibaba Pictures Group and T&B Media Global Group

On October 19th, the Tourism Authority of Thailand (TAT) joined hands with eight Chinese companies to sign the “Strategic Cooperation Letter of Intent” in Beijing, with the aim of promoting tourism and cultural exchanges between China and Thailand, and fostering the development of Thailand’s tourism industry through innovation and industrial upgrading.

Thailand’s Prime Minister Mr. Srettha ThavisinHeavisitedthe scene and delivered a speech. Mr. Srettha Thavisin expressed that the Thai government attaches great importance to and actively promotes cooperation in various fields between China and Thailand, whether in trade, investment, education, or in the fields of culture, arts, and tourism. He believes that this cooperation will further promote mutual understanding between the twocountriesand deepen the relationship between China and Thailand.

It is worth noting that in the field of cultural and film exchanges between China and Thailand, Alibaba Pictures Group and T&B Media Global Group have signed a strategic cooperation agreement to jointly promote cultural and entertainment exchanges between the two countries in the future.

Alibaba Pictures Group is an entertainment company driven by the internet, with a business scope covering content production, promotion and distribution, cinema ticketing data management and service, as well as derivative product development and sales.

T&B Media Global Group is a comprehensive entertainment company headquartered in Bangkok, Thailand. It engages in various sectors including talent agency, content creation, IP operation, content distribution, as well as virtual reality, augmented reality, mixed reality and other immersive experiences. The group aims to combine Web3 with its metaverse brand Translucia to create a new lifestyle and entertainment experience for global users.

The strategic cooperation between the two groups will fully leverage their respective advantages in resources and innovative strength to provide high-quality entertainment experiences to the people of China and Thailand, while promoting cultural exchanges between the two countries. This cooperationaims to be a part totake cultural cooperation between China and Thailand to a new height.

The strategic cooperation mainly involves three areas. Firstly, cooperation in AI and virtualhuman. Alibaba Pictures Group and T&B will jointly build virtualhumanfor film and television as well as a series of products based on AIGC. Their goal is to be at the forefront of the trend of AI and virtualhumanin content creation.

Secondly, in film and television distribution, the two parties will work closely together to enhance local capabilities such as program distribution and short video promotion of Chinese films and dramas in Thailand. This will bring more diversified and high-quality film and television works to the audiences of both countries.

Thirdly, cooperation in IP product commercialization. The two groups will leverage their respective advantages in resources and channels to expand into broader markets.

During thestrategic partnership announcement, Zheng Yong, Chief Technology Officer of Alibaba’sMedia andEntertainment Group, and Dr.Jwanwat Ahriyavraromp, CEOand Founderof T&B Media Global Group, represented their respective groups to exchange the strategic cooperation agreement, officially launching a new journey of film and cultural exchange cooperation between China and Thailand.

Srettha Thavisin, Prime Minister of the Kingdom of Thailand, Mr. Dhanin Chearavanont, Senior Chairman of Charoen Pokphand Group,Mr. Soopakij Chearavanont, Chairman of Charoen Pokphand Group,Mr. Suphachai Chearavanont, CEO of Charoen Pokphand Group,Mr. Pakkhapon Ngamlak, Chief Operating Officer of Charoen Pokphand Group,Ms.Yang Weigang, Secretary of the Party Committee & EVP of Youku at Alibaba’sMedia andEntertainment Group,Mr.Zhou Peng, Head of Overseas Business at YoukuatAlibaba’sMedia andEntertainment Group,Mr.Wang Ye, Head of DigitalHumanBusiness at Alibaba’sMedia andEntertainment Group,Ms.WangYing, Project ManageratAlibaba’sMedia andEntertainment Group attended thestrategic partnership announcementceremony to witness this great cooperation.

It is worth looking forward to that this historic strategic cooperation between Alibaba Pictures Group and T&B Media Global Group will bring positive energy to cultural exchanges between China and Thailand. We believe that this cooperation will create a win-win situation for both parties.

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